Beware bad fitness science

Beware bad fitness science

Watch your step: why the 10,000 daily goal is built on bad science

This is all despite the fact that 10,000 steps is a completely arbitrary figure, one that originates from a successful Japanese marketing campaign in the mid-60s. In an attempt to capitalise on the immense popularity of the 1964 Tokyo Olympics, the company Yamasa designed the world’s first wearable step-counter, a device called a manpo-kei, which translates as “10,000-step meter”.

With the continuing fashion for wearables and health trackers, it's always a good idea to be well informed about the rationale behind the decisions you are making concerning your health and fitness activities.

Read the full article in the Guardian here.

Beware bad fitness science

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