Beware of bad
fitness science

An entire industry has been built on the claim that 10,000 steps a day were necessary to be healthy. But where did the figure come from?

This is all despite the fact that 10,000 steps is a completely arbitrary figure, one that originates from a successful Japanese marketing campaign in the mid-60s. In an attempt to capitalise on the immense popularity of the 1964 Tokyo Olympics, the company Yamasa designed the world’s first wearable step-counter, a device called a manpo-kei, which translates as “10,000-step meter”.

With the continuing fashion for wearables and health trackers, it's always a good idea to be well informed about the rationale behind the decisions you are making concerning your health and fitness activities. 

Read the full article in the Guardian here.


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